Cryptocurrencies have gone mainstream, and now businesses have taken a keen interest in them. Currently, over 18,000 global e-commerce brands have already incorporated various cryptocurrencies into their models. With the current trajectory, business observers have stated that the number of online retailers working with crypto will steadily increase within the next few years.
As an online retailer, you might wonder what entrepreneurs see in these digital assets to make them part of their businesses.
As of 2025, statistics have revealed that there are over 659 million active crypto users globally, leading to many retailers scratching their heads to know how they can make use of such a booming market. Brands like Shopify, Overstock, Etsy, and luxury brands like Gucci and Tag Heuer have already taken the plunge.
Cryptocurrencies like XRP are becoming more relied upon because of their fast transactions, energy efficiency, high scalability and security.
But you may still question the reasons behind this hype continuing and even breaking boundaries. As you still think about it, this article will explain how crypto might be the breakthrough you needed for your business.
Get rid of chargebacks
Fraudulent chargebacks are a big menace for online businesses, causing big revenue losses. Additionally, they force businesses to use too much time and resources to try to resolve disputes.
In 2024, online fraud grew by 15% to reach approximately $48 billion in losses. Statistics by Chargeback.io stated that friendly fraud chargebacks constituted 70% of all chargebacks in 2024. In fact, 42% of Gen Z shoppers admitted that they had committed first-party fraud.
With digital currencies, the risk of chargeback fraud is reduced to naught. Once someone makes a transaction using digital currencies, it’s impossible to reverse. For online retailers and merchants, this means that transactions are more secure, and there won’t be the risk of disputes. E-commerce businesses are, therefore, able to significantly reduce the risk of fraud and the losses initiated by chargebacks.
The benefits of lower transaction fees
If you are looking for a way to reduce your transaction costs, then digital currencies might be your answer. Traditional modes of payment, like banks, often have high transaction charges, with the World Bank stating that the average global remittance is 6.62%.
On another front, credit cards like Visa and MasterCard typically charge between 1.9% and 3.5% of the transactions. As a merchant who makes many transactions on a daily basis, this rate can be quite high, ultimately lowering your profits.
However, for cryptocurrencies, the transaction fee is often below 1%. For some assets, the cost can go to as low as 0%. This is because crypto payments are peer-to-peer, meaning that there is no involvement of intermediaries. If you compare this to the other conventional modes of payment, then crypto is a very good offer with better profit margins.
Enjoy faster payments
One key selling point for cryptocurrencies is their speed. Take for instance during international transactions. Conventional bank transfers can take between 3-5 business days in order to complete a transaction.
In other cases, when there is an error, the transaction can even take weeks before payments get to their desired destination. This becomes very frustrating for e-commerce merchants.
However, with digital payments, the process is almost instant. Slower tokens like Bitcoin can take a couple of minutes before the transaction is complete, but Solana and Cardano will complete in the blink of an eye.
Expand the customer base
The world is full of tech enthusiasts, especially the Millenials and Gen Zs. These are the groups that have taken a keen interest in the adoption of cryptocurrencies. For example, YouGov reported that, in the United States alone, 42% of Millennial investors and 36% of Gen Zs already invest in cryptocurrencies.
According to a report by the World Economic Forum (WEF), these demographic populations are investing in these digital assets as guided by their personal value and principles. Cryptocurrencies resonate with their mentality because of their decentralized nature and transparency. Also, these demographic groups, being raised in an age of technology, believe that innovative companies are the way to go.
By incorporating crypto into your models, your business showcases innovativeness and forwardthinkingness. This attracts the Millenials and Gen Zs. Interestingly, the report by WEF revealed that 70% of Millenials and 66% of Gen Zs choose financial institutions based on how well they align to their ethical principles.
E-commerce businesses can therefore take advantage of that mentality to attract these groups of people.
What about portfolio diversification?
Apart from using crypto as a mode of payment, businesses have been adding digital currencies to their treasuries to supplement the traditional assets. In 2025, many businesses across the globe have been adding Bitcoin into their treasury. With the value of this token going above $100k, many businesses that had invested in it earlier are reaping the rewards.
However, you cannot negate the volatility of cryptocurrencies, considering that they are still fairly new to the market. But that does not change the fact that your business stands to benefit by incorporating the assets into your treasury. For example, when the IT company Jetking incorporated Bitcoin into its revenue reserves, its stocks rose by 20%.
Many shoppers believe that cryptocurrency is the future of online shopping. E-commerce businesses should take advantage of this narrative to make their businesses go far. When you look at the value that these digital assets bring to merchants, you cannot help but agree with that narrative. As crypto continues to stabilize, you can be sure to see more expectations, both from the customers and your business.
